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We've been working on cult 80s brand, Voltron, to create a licensing design guide for the new show, Voltron Force. It's been a great project which has required the team to get into the mindset of 4-9 year old boys!
Currently airing in the US, Voltron Force is set to hit the Uk screen in the summer and give the stratospheric Ben 10 franchise a run for its money.
This is what Design Week said about the story. |
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Imagine if Muji made a bank?
The cool air conditioning as you walk through the large glass doors, the scent of the candles in the air, your footsteps on the pine floor, the helpful members of staff in their utilitarian clothes, the simplicity of the leaflets and signage. The comfortable waiting area with plush grey sofas, the effortless simplicity and clarity of your bankcard. As brand guardians, our role must be about creating experiences, not just a logo-led brands. We must still make a recognisable set of elements - the logo - to build brand recognition but we must consider the brand landscape which stretches from social through to packaging, with the many touchpoints in between.
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Diesel, ID and Woodstock films held an intimate screening of Israeli art film Dolphin Boy at The Curzon in Mayfair, London. Following the film, we were treated to a Q&A with the film maker, Yonatan Nir.
The film follows a mute and unresponsive, traumatised boy for four years, documenting his interaction with dolphins.
Great intimate engagement from Diesel and ID. My companion cried all the way through, I just had something in my eye!
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