Last year, six of the top 10 selling pet food SKUs were FELIX® pouches, including three of the top four1, so why not stock up on the nation’s favourite? |
FELIX is the number one selling brand across the entire pet food category, with total brand value sales worth over £241million2. To capitalise on this popularity and meet customer demand, it’s key that retailers stock the market leader. |
In Convenience, sales of single serve cat food are now worth £78.1million3, driven by premiumisation. FELIX offers a range of premium options, available in Single Serve, such as FELIX As Good As It Looks® Doubly Delicious – made by combining two different types of meaty or fishy ingredients in one pouch. |
Awarded Product of the Year in the cat category for 20184, the As Good As It Looks® Doubly Delicious range is growing by 25.8% YOY5, marking its significant success within the sector. |
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1IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales 2IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales 3IRI Convenience w/e 30 Dec 2017, Value Sales 4Winner Cat Food Category. Survey of 10,637 people in UK & ROI by TNS 5IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales |
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