Time to stock up on FELIX
Last year, six of the top 10 selling pet food SKUs were FELIX® pouches, including three of the top four1, so why not stock up on the nation’s favourite?
FELIX is the number one selling brand across the entire pet food category, with total brand value sales worth over £241million2. To capitalise on this popularity and meet customer demand, it’s key that retailers stock the market leader.
In Convenience, sales of single serve cat food are now worth £78.1million3, driven by premiumisation. FELIX offers a range of premium options, available in Single Serve, such as FELIX As Good As It Looks® Doubly Delicious – made by combining two different types of meaty or fishy ingredients in one pouch.
Awarded Product of the Year in the cat category for 20184, the As Good As It Looks® Doubly Delicious range is growing by 25.8% YOY5, marking its significant success within the sector.
FELIX Mixed Selection in Jelly
FELIX Fish Selection in Jelly
FELIX Ocean Feasts in Jelly
Felix
Felix the number one selling pet food brand
1IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales
2IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales
3IRI Convenience w/e 30 Dec 2017, Value Sales
4Winner Cat Food Category. Survey of 10,637 people in UK & ROI by TNS
5IRI Total Outlets & Ocado w/e 30 Dec 2017, Value Sales
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